Vol 6, No 1 (2024)

June 2024

Table of Contents

Articles

The power of a brand ambassador twice influences brand image and purchase intention on Scarlett whitening beauty product
(1) Theodora Lady Rosari (Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia)
(2) Bilson Simamora (Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia)
10.31763/ijcs.v6i1.1302 Views of Abstract: 534 | PDF: 170
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1-10
Antecedent of consumer purchase decisions on pegipegi.com
(1) I Nengah Suardhika (Universitas Mahasaraswati Denpasar, Indonesia, Indonesia)
(2) I Gede Rihayana (Universitas Mahasaraswati Denpasar, Indonesia, Indonesia)
(3) Ida Ayu Putu Wirangjani (Universitas Mahasaraswati Denpasar, Indonesia, Indonesia)
10.31763/ijcs.v6i1.1339 Views of Abstract: 470 | PDF: 132
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11-21
The effect of job stress, job satisfaction, and organizational commitment on employee turnover intention at Maya Ubud Resort & Spa
(1) Ni Luh Putu Rita Yudihari (Faculty of Economics & Business, Universitas Mahasaraswati Denpasar, Bali, Indonesia, Indonesia)
(2) Ni Made Dwi Puspitawati (Faculty of Economics & Business, Universitas Mahasaraswati Denpasar, Bali, Indonesia, Indonesia)
(3) Ni Luh Gede Putu Purnawati (Faculty of Economics & Business, Universitas Mahasaraswati Denpasar, Bali, Indonesia, Indonesia)
10.31763/ijcs.v6i1.1349 Views of Abstract: 447 | PDF: 115
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22-28
Pandemic myths in Indonesia culture and trust in official government information
(1) Widodo Agus Setianto (Universitas Gadjah Mada, Indonesia)
(2) Muhamad Sulhan (Universitas Gadjah Mada, Indonesia)
(3) Lidwina Mutia (Universitas Gadjah Mada, Indonesia)
(4) Syaifa Tania (Universitas Gadjah Mada, Indonesia)
10.31763/ijcs.v6i1.1355 Views of Abstract: 515 | PDF: 146
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29-38
Social network usage, self-esteem, and irrational consumption online among chinese college students: a mediation model
(1) Huiquan Zhou (Nanjing Normal University)
(2) Mei Li (Nanjing University)
10.31763/ijcs.v6i1.1128 Views of Abstract: 447 | PDF: 142
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39-51