Reclaiming Women‟s power by eatery names in two multicultural cities

(1) Ajar Pradika Ananta Tur Mail (Universitas Ahmad Dahlan, Indonesia)
(2) * Arini Sabrina Mail (Politeknik LPP Yogyakarta, Indonesia)
(3) Azelin Mohammed Noor Mail (Universiti Teknologi Petronas, Malaysia)
(4) Yashinta Farahsani Mail (Universitas Muhammadiyah Yogyakarta, Indonesia)
(5) Ida Puspita Mail (Universitas Ahmad Dahlan, Indonesia)
(6) Muhammad Hafiz Kurniawan Mail (Universitas Ahmad Dahlan, Indonesia)
*corresponding author

Abstract


As patriarchy is not solely based on sexuality, energizing women requires enhancing their intellect and state of mind. It is considered a gesture of respect to refer to a married woman by the name of her husband or eldest son. Women's public participation is still deemed devalued, as evidenced by the naming of restaurants. This study examines eatery names in Yogyakarta, Indonesia, and Malacca, Malaysia, two cities with similar historical backgrounds. It aims to investigate women's efforts to improve their negotiating position in society by naming their eateries. Although two restaurants place women in powerful positions, many still need help to attain women's positions and social respect.

Keywords


empowering women; eatery name; cultural cities; Yogyakarta; Malacca

   

DOI

https://doi.org/10.31763/ijcs.v5i1.791
      

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