(Universitas Ahmad Dahlan, Indonesia)*corresponding author
AbstractThis analysis aims to analyze publication trends related to the Uses and Gratification Theory and social media in Scopus Journal Articles from 2019-2021. The Uses and Gratification Theory analyzes the genuine social and psychological needs that generate expectations for social media use. Nearly 50 years after, the Uses and Gratification Theory in today’s research is often used in social media. According to the result, most Uses and Gratification Theory articles came from the USA, followed by China, the United Kingdom, Malaysia, and India. Meanwhile, the top five most used keywords are social media (n=130), uses and gratifications (n=68), uses and gratifications theory (n=41), Facebook(n=26), and uses and gratification theory (n=18). To conclude, these number shows the trends of publication related to Uses and Gratification Theory, mostly about social media spanning from 2019-2021. Facebook is the social media most often mentioned, but in the future, Instagram, Twitter, and TikTok, as younger media, could be used as an alternative research object. It also suggested the theme of fake news and its spread, entertainment satisfaction, the rise of mobile entertainment today, and artificial intelligence in media use. KeywordsUses and Gratification; Publication; Social Media; Trends
|
DOIhttps://doi.org/10.31763/ijcs.v4i2.789 |
Article metrics10.31763/ijcs.v4i2.789 Abstract views : 1506 | PDF views : 986 |
Cite |
Full Text Download
|
References
[1] J. D. (Evelyn) Lu and J. S. (Elaine) Lin, “Exploring uses and gratifications and psychological outcomes of engagement with Instagram Stories,” Comput. Hum. Behav. Reports, vol. 6, May 2022, doi: 10.1016/j.chbr.2022.100198.
[2] Y.-C. Ku, T.-H. Chu, and C.-H. Tseng, “Gratifications for using CMC technologies: A comparison among SNS, IM, and e-mail,” Comput. Human Behav., vol. 29, no. 1, pp. 226–234, 2013, doi: https://doi.org/10.1016/j.chb.2012.08.009.
[3] C. Chesher, “Studying mobile media: Cultural technologies, mobile communication, and the iPhone,” Stud. Mob. Media Cult. Technol. Mob. Commun. iPhone, vol. 9780203127, no. January, pp. 1–21, 2012, doi: 10.4324/9780203127711.
[4] K. Obiała, J. Obiała, M. Mańczak, J. Owoc, and R. Olszewski, “Type and reliability of information about coronavirus most frequently shared by social media users,” Heal. Policy Technol., vol. 11, no. 3, p. 100626, 2022, doi: https://doi.org/10.1016/j.hlpt.2022.100626.
[5] S. M. Ayyoubzadeh, S. M. Ayyoubzadeh, H. Zahedi, M. Ahmadi, and S. R Niakan Kalhori, “Predicting COVID-19 Incidence Through Analysis of Google Trends Data in Iran: Data Mining and Deep Learning Pilot Study,” JMIR Public Heal. Surveill, vol. 6, no. 2, p. e18828, 2020, doi: 10.2196/18828.
[6] M. Obaidi, L. Nagel, A. Specht, and J. Klünder, “Sentiment analysis tools in software engineering: A systematic mapping study,” Inf. Softw. Technol., vol. 151, p. 107018, 2022, doi: https://doi.org/10.1016/j.infsof.2022.107018.
[7] C. Zhou, K. Li, and Y. Lu, “Linguistic characteristics and the dissemination of misinformation in social media: The moderating effect of information richness,” Inf. Process. Manag., vol. 58, no. 6, p. 102679, 2021, doi: https://doi.org/10.1016/j.ipm.2021.102679.
[8] G. Falgoust, E. Winterlind, P. Moon, A. Parker, H. Zinzow, and K. Chalil Madathil, “Applying the uses and gratifications theory to identify motivational factors behind young adult’s participation in viral social media challenges on TikTok,” Hum. Factors Healthc., vol. 2, p. 100014, Dec. 2022, doi: 10.1016/j.hfh.2022.100014.
[9] M. M. Luo, S. Chea, and J. S. Chen, “Web-based information service adoption: A comparison of the motivational model and the uses and gratifications theory,” Decis. Support Syst., vol. 51, no. 1, pp. 21–30, Apr. 2011, doi: 10.1016/j.dss.2010.11.015.
[10] M. L. Khan, “Social media engagement: What motivates user participation and consumption on YouTube?,” Comput. Human Behav., vol. 66, pp. 236–247, Jan. 2017, doi: 10.1016/j.chb.2016.09.024.
[11] G. Falgoust, E. Winterlind, P. Moon, A. Parker, H. Zinzow, and K. C. Madathil, “Applying the uses and gratifications theory to identify motivational factors behind young adult’s participation in viral social media challenges on TikTok,” Hum. Factors Healthc., p. 100014, Dec. 2022, doi: 10.1016/j.hfh.2022.100014.
[12] S. Scherr and K. Wang, “Explaining the success of social media with gratification niches: Motivations behind daytime, nighttime, and active use of TikTok in China,” Comput. Human Behav., vol. 124, Nov. 2021, doi: 10.1016/j.chb.2021.106893.
[13] T. Bahfiarti and A. Arianto, “Uses and gratifications approach: influence of COVID-19 media exposure on millennial generation in Makassar city, Indonesia,” Heliyon, vol. 8, no. 6, Jun. 2022, doi: 10.1016/j.heliyon.2022.e09704.
[14] P. Kaur, A. Dhir, S. Chen, A. Malibari, and M. Almotairi, “Why do people purchase virtual goods? A uses and gratification (U&G) theory perspective,” Telemat. Informatics, vol. 53, Oct. 2020, doi: 10.1016/j.tele.2020.101376.
[15] A. Ray, A. Dhir, P. K. Bala, and P. Kaur, “Why do people use food delivery apps (FDA)? A uses and gratification theory perspective,” J. Retail. Consum. Serv., vol. 51, no. June, pp. 221–230, 2019, doi: 10.1016/j.jretconser.2019.05.025.
[16] D. Menon, “Uses and gratifications of photo sharing on Instagram,” Int. J. Hum. Comput. Stud., vol. 168, no. August, p. 102917, 2022, doi: 10.1016/j.ijhcs.2022.102917.
[17] M. Mäntymäki and K. Riemer, “Digital natives in social virtual worlds: A multi-method study of gratifications and social influences in Habbo Hotel,” Int. J. Inf. Manage., vol. 34, no. 2, pp. 210–220, 2014, doi: 10.1016/j.ijinfomgt.2013.12.010.
[18] M. Mäntymäki and A. K. M. N. Islam, “The Janus face of Facebook: Positive and negative sides of social networking site use,” Comput. Human Behav., vol. 61, pp. 14–26, 2016, doi: 10.1016/j.chb.2016.02.078.
[19] E. Katz, J. G. Blumler, and M. Gurevitch, “Uses and gratifications research,” Public Opin. Q., vol. 37, no. 4, pp. 509–523, 1973, doi: 10.1086/268109.
[20] J. G. Blumler, “The role of theory in uses and gratifications studies,” Communic. Res., vol. 6, no. 1, pp. 9–36, 1979, doi: 10.1177/009365027900600102.
[21] G. Sahu, L. Gaur, and G. Singh, “Applying niche and gratification theory approach to examine the users’ indulgence towards over-the-top platforms and conventional TV,” Telemat. Informatics, vol. 65, Dec. 2021, doi: 10.1016/j.tele.2021.101713.
[22] M. Aria and C. Cuccurullo, “bibliometrix: An R-tool for comprehensive science mapping analysis,” J. Informetr., vol. 11, no. 4, pp. 959–975, 2017, doi: https://doi.org/10.1016/j.joi.2017.08.007.
[23] K. W. Boyack and R. Klavans, “Creation of a highly detailed, dynamic, global model and map of science,” J. Assoc. Inf. Sci. Technol., vol. 65, no. 4, pp. 670–685, Apr. 2014, doi: 10.1002/asi.22990.
[24] C. M. Calero Medina and T. N. Van Leeuwen, “Seed journal citation network maps: A method based on network theory,” Journal of the American Society for Information Science and Technology, vol. 63, no. 6. pp. 1226–1234, Jun. 2012. doi: 10.1002/asi.22631.
[25] I. Zupic and T. Čater, “Bibliometric Methods in Management and Organization,” Organ. Res. Methods, vol. 18, no. 3, pp. 429–472, Jul. 2015, doi: 10.1177/1094428114562629.
[26] R. Jin, H. Yuan, and Q. Chen, “Science mapping approach to assisting the review of construction and demolition waste management research published between 2009 and 2018,” Resources, Conservation and Recycling, vol. 140. Elsevier B.V., pp. 175–188, Jan. 01, 2019. doi: 10.1016/j.resconrec.2018.09.029.
[27] Y. Fan, S. Lehmann, and A. Blok, “Extracting the interdisciplinary specialty structures in social media data-based research: A clustering-based network approach,” J. Informetr., vol. 16, no. 3, p. 101310, Aug. 2022, doi: 10.1016/j.joi.2022.101310.
[28] D. Buhalis and Y. Sinarta, “Real-time co-creation and nowness service: lessons from tourism and hospitality,” J. Travel Tour. Mark., vol. 36, no. 5, pp. 563–582, Jun. 2019, doi: 10.1080/10548408.2019.1592059.
[29] O. D. Apuke and B. Omar, “Fake news and COVID-19: modelling the predictors of fake news sharing among social media users,” Telemat. Informatics, vol. 56, Jan. 2021, doi: 10.1016/j.tele.2020.101475.
[30] J. Abbas, J. Aman, M. Nurunnabi, and S. Bano, “The impact of social media on learning behavior for sustainable education: Evidence of students from selected universities in Pakistan,” Sustain., vol. 11, no. 6, 2019, doi: 10.3390/su11061683.
[31] K. Kircaburun, S. Alhabash, Ş. B. Tosuntaş, and M. D. Griffiths, “Uses and Gratifications of Problematic Social Media Use Among University Students: a Simultaneous Examination of the Big Five of Personality Traits, Social Media Platforms, and Social Media Use Motives,” Int. J. Ment. Health Addict., vol. 18, no. 3, pp. 525–547, Jun. 2020, doi: 10.1007/s11469-018-9940-6.
[32] R. Dolan, J. Conduit, C. Frethey-Bentham, J. Fahy, and S. Goodman, “Social media engagement behavior: A framework for engaging customers through social media content,” Eur. J. Mark., vol. 53, no. 10, pp. 2213–2243, Sep. 2019, doi: 10.1108/EJM-03-2017-0182.
[33] S. Waisbord, Communication: A Post-Discipline. Cambridge: Wiley, 2019. [Online]. Available: https://books.google.co.id/books?id=lwFyuAEACAAJ
[34] S. Dixon, “Number of social network users in selected countries in 2022 and 2027,” https://www.statista.com/statistics/278341/number-of-social-network-users-in-selected-countries/, Jun. 29, 2022.
[35] S.Dixon, “Most popular social networks worldwide as of January 2022, ranked by number of monthly active users,” https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/, Jul. 26, 2022.
[36] S. H. Zyoud, W. M. Sweileh, R. Awang, and S. W. Al-Jabi, “Global trends in research related to social media in psychology: Mapping and bibliometric analysis,” Int. J. Ment. Health Syst., vol. 12, no. 1, Jan. 2018, doi: 10.1186/s13033-018-0182-6.
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Arif Ardy Wibowo
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
International Journal of Communication and Society
ISSN 2684-9267
Published by Association for Scientific Computing Electronics and Engineering (ASCEE)
W : http://pubs2.ascee.org/index.php/ijcs
E : dani@ascee.org
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.