A dramatistic analysis of Indonesian influencers' statements in responding to sexual harassment allegations

(1) * Meriell Jade E. Tendean Mail (Universitas Indonesia, Indonesia)
*corresponding author

Abstract


This article aims to dig deeper and reveal the rhetorical strategies of three influencers who are alleged sexual harassment perpetrators in their statements on social media. Social media has given a way for sexual harassment victims to expose their perpetrators, including those who are public figures. However, the alleged perpetrators are also given the same platform to share their statements. Recently, there have been many sexual harassment allegations against social media influencers and celebrities. These public figures then used the same social media platforms they were already familiar with to publish their statements. The study uses qualitative assessment and observation on video statements from Indonesian influencers, Billy Joe Ava, Gofar Hilman, and Niko Al Hakim. Analyses were made based on Kenneth Burke’s Dramatism theory, defining the pentadic elements, and assessing the guilt and redemption approach, as well as the identification strategy. Findings from the assessment reveal that in addressing the allegations, two pentadic elements are dominantly used, agent and scene, with the aim of identifying themselves with the audience, providing a background of the accusation, and hence maintaining influence on their audience. Moreover, scapegoating is the main redemption strategy, with variations in the chosen scapegoats.

Keywords


Dramatism; Influencer; Pentad; Scapegoating; Sexual harassment

   

DOI

https://doi.org/10.31763/ijcs.v4i2.752
      

Article metrics

10.31763/ijcs.v4i2.752 Abstract views : 1264 | PDF views : 728

   

Cite

   

Full Text

Download

References


[1] A. Gjika and A. J. Marganski, “Silent voices, hidden stories: A review of sexual assault (non)disclosure literature, emerging issues, and call to action,” Int. J. Crime, Justice Soc. Democr., vol. 9, no. 1, pp. 163–176, 2020, doi: 10.5204/IJCJSD.V9I4.1439.

[2] D. Harp, J. Grimm, and J. Loke, “Rape, storytelling and social media: how Twitter interrupted the news media’s ability to construct collective memory,” Fem. Media Stud., vol. 18, no. 6, pp. 979–995, 2018, doi: 10.1080/14680777.2017.1373688.

[3] M. S. Al-Zaman and T. A. Ahona, “Users’ Reactions to Rape News Shared on Social Media: An Analysis of Five Facebook Reaction Buttons,” Asian J. Public Opin. Res., vol. 10, no. 1, pp. 51–73, 2022, doi: 10.15206/ajpor.2022.10.1.51.

[4] B. Fileborn, “Justice 2.0: Street harassment victims’ use of social media and online activism as sites of informal justice,” Br. J. Criminol., vol. 57, no. 6, pp. 1482–1501, 2017, doi: 10.1093/bjc/azw093.

[5] M. Salter, “Justice and revenge in online counter-publics: Emerging responses to sexual violence in the age of social media,” Crime, Media, Cult., vol. 9, no. 3, pp. 225–242, 2013.

[6] A. R. Hosterman, N. R. Johnson, R. Stouffer, and S. Herring, “Twitter, Social Support Messages and the #MeToo Movement,” J. Soc. Media Soc. Fall, vol. 7, no. 2, pp. 69–91, 2018.

[7] Y. Eka and J. Nisa, “Cancel Culture Kasus Kekerasan Seksual di Kalangan Followers Autobase Twitter @ Areajulid,” vol. 6, no. 1, pp. 37–43, 2022.

[8] F. N. Aini, “Akui Perkara Pelecehan Seksual yang Menyeret Namanya, Youtuber Billy Joe Ava Buat Video Permohonan Maafnya dalam Kondisi TertekanNo Title,” Grid.id, 2020. https://www.grid.id/read/042114383/akui-perkara-pelecehan-seksual-yang-menyeret-namanya-youtuber-billy-joe-ava-buat-video-permohonan-maafnya-dalam-kondisi-tertekan?page=3 (accessed Dec. 21, 2021).

[9] F. A. Pramesti, “4 Poin Pengakuan Warganet yang Sebut Gofar Hilman Pernah Lakukan Pelecehan Seksual,” Suara.com, 2021. https://www.suara.com/entertainment/2021/06/09/071546/4-poin-pengakuan-warganet-yang-sebut-gofar-hilman-pernah-lakukan-pelecehan-seksual?page=all (accessed Dec. 21, 2021).

[10] G. Swaragita, “Lawless parts ways with cofounder Gofar Hilman after sex assault allegation,” The Jakarta Post, 2021.

[11] D. Septina, “Okin Minta Maaf Usai Dituding Lecehkan Perempuan saat Live Instagram,” Kompas.tv, 2021. https://www.kompas.tv/article/199203/okin-minta-maaf-usai-dituding-lecehkan-perempuan-saat-live-instagram (accessed Dec. 21, 2021).

[12] R. C. Dunn, “‘The Future is in Good Hands’: A Pentadic Analysis of President Barack Obama’s Farewell Address,” Kaleidosc. A Grad. J. Qual. Commun. Res., vol. 17, no. 1, p. 7, 2018.

[13] B. Snee, G. Cos, and R. Pierre Rodgers, “Fetterman and the Forgotten: Dramatism and Democracy after January 6,” Am. Behav. Sci., vol. 0, no. 0, pp. 1–14, 2021, doi: 10.1177/00027642211046553.

[14] L. V. Tobing and H. D. Sulityani, “Strategi Personal Branding Young Lex melalui Pembentukan Imej Negatif dan Pengelolaan Haters,” Interak. Online, vol. 6, no. 4, pp. 611–619, 2018.

[15] L. Novitasari, P. Prayudi, and A. Prabowo, “Pentad Analisis Pada Film Legend Of The Guardians,” J. ASPIKOM, vol. 2, no. 4, pp. 224–234, 2015.

[16] R. A. Christy, T. T. Akbari, and M. F. Satriya, “Analisis Dramatistic Pentad pada Film Crazy Rich Asians (2018) sebagai Antitesis Pandangan Orientalisme,” Commun. J. Commun. Stud., vol. 7, no. 1, pp. 89–105, 2020.

[17] M. B. Widagdo, “Dramatisme dalam Strategi Penuangan Gagasan Melalui Street Art Komunitas Visual Grafis,” J. Ilmu Sos., vol. 15, no. 1, pp. 24–34, 2016.

[18] P. E. Wulandari and A. M. Rahmat, “Media Graffiti Sebagai Bentuk Komunikasi Di Indonesia,” vol. 7, no. 1, pp. 12–22, 2021.

[19] K. A. Stein and M. H. Barton, “‘I’m Sorry You Interpreted My Behavior the Way You Did’: Toward A New Understanding of the Nuances of Mortification,” West. J. Commun., vol. 83, no. 2, pp. 252–264, 2019, doi: 10.1080/10570314.2018.1519846.

[20] W. L. Benoit, Accounts, excuses, and apologies: Image repair theory and research. SUNY Press, 2014.

[21] K. Burke, A Grammar of motives. Berkeley (Calif.): University of California Press, 1969.

[22] E. Griffin, A. Ledbetter, and G. Sparks, A First Look at Communication Theory, 10th ed. New York: McGraw-Hill Education, 2019.

[23] S. W. Littlejohn and K. A. Foss, Theories of Human Communication, 10th ed. Long Grove: Waveland Press, Inc., 2011.

[24] D. Antunes, “Branding cyber-activism : Burke’s identification and the visual identity of Anonymous,” KB J., vol. 11, no. 2, pp. 1–9, 2016.

[25] K. Burke, Permanence and change. Berkeley (Calif.): University of California Press, 1970.

[26] K. Burke, The rhetoric of religion studies in logology. Berkeley (Calif.): University of California Press, 1970.

[27] S. Anderson, “Diagramming dramatism: Hell or High Water and the guilt-purification-redemption cycle,” Commun. Teach., vol. 36, no. 3, pp. 167–174, 2022, doi: 10.1080/17404622.2021.1970786.

[28] R. L. West and L. H. Turner, Introducing Communication Theory: analysis and application, 6th ed. New York: McGraw-Hill Education, 2019.

[29] K. Burke, “Questions and Answers about the Pentad Published by : National Council of Teachers of English Questions and Jnswers about the Pentad,” vol. 29, no. 4, pp. 330–335, 2018.

[30] F. D. Anderson and M. T. Althouse, “Five Fingers or Six? Pentad or Hexad?,” KB J., vol. 6, no. 2, pp. 1–12, 2010, [Online]. Available: http://www.kbjournal.org/anderson

[31] S. K. Foss, K. A. Foss, and R. Trapp, Contemporary perspectives on rhetoric. Waveland Press, 2014.

[32] M. Rangoonwala, “The Hand of Racism : A Dramatistic Analysis of Nelson Mandela ’ s Rivonia Trial Speech,” no. Ratcliffe 12, pp. 1–10, 2019.

[33] I. Fay and J. A. Kuypers, “Transcending mysticism and building identification through empowerment of the rhetorical agent: John F. Kennedy’s Berlin speeches on June 26, 1963,” South. Commun. J., vol. 77, no. 3, pp. 198–215, 2012.

[34] S. Mohammed, E. Peter, T. Killackey, and J. Maciver, “The ‘nurse as hero’ discourse in the COVID-19 pandemic: A poststructural discourse analysis,” Int. J. Nurs. Stud., vol. 117, p. 103887, 2021.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Meriell Jade E. Tendean

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

International Journal of Communication and Society  
ISSN 2684-9267
Published by Association for Scientific Computing Electronics and Engineering (ASCEE)
W : http://pubs2.ascee.org/index.php/ijcs
E : dani@ascee.org

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View My Stats