(Universitas Khairun, Indonesia)*corresponding author
AbstractThis study aims to examine the relationship between benefits, ease of use, self-efficacy, safety, trust, and perceived usefulness on customer perceptions. The data in this study were collected through a survey. The samples in the study were consumers who made online purchases on Shoppee, Tokopedia, and Bukalapak, which amounted to 327 respondents. This study employed simple linear regression as a statistical and hypothetical test tool with the help of SPSS version 24. The conclusion of this study is that all hypotheses have a positive and significant effect on consumer perceptions and provide new findings that perceived usefulness is a variable that affects customer perceptions.
Keywordsbenefit; ease of use; self-efficacy; customer perception; online shopping
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DOIhttps://doi.org/10.31763/ijcs.v3i2.316 |
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